BIGO Ads secured the honor in the Growth Catalyst / Advertising Technology category, competing against nominees from over 20 industries worldwide. A panel of business executives selected the platform based on objective scoring benchmarks, specifically highlighting its full-funnel growth system. This architecture integrates real-time in-app bidding with hands-on optimization, allowing developers to track acquisition efficiency alongside monetization results.
BIGO Ads Wins 2026 Sammy Award for Growth Catalyst Technology
The Business Intelligence Group has awarded BIGO Ads the 2026 Sales and Marketing Excellence Award, distinguishing the JOYY Inc. platform for its AI-driven approach to user acquisition. The recognition centers on the platform’s ability to bridge the gap between complex deep learning models and tangible, ROI-focused advertising performance.
Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group, noted that the winning organizations were defined by their ability to connect high-level strategy to measurable outcomes. For BIGO Ads, this validation reflects a shift toward more accountable advertising models. Eden Liu, Head of Global Business at BIGO Ads, stated that the company remains focused on refining its AI-powered optimization and monetization intelligence to ensure sustainable growth for global clients.
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