The campaign, which runs from July 1 through September 13, 2026, aims to maximize the impact of the riding community by linking physical activity to the national Ride for Kids program. Alpinestars is serving as the presenting sponsor, committing 1.25 cents per mile with a cap of $15,000. Further industry backing comes from Biltwell, Cardo Systems, and Pirelli, each providing significant donations to bolster the foundation’s research and family support initiatives.
REVER and Alpinestars Launch 2026 Million Mile Challenge for Charity
Motorcyclists across the United States are turning their summer rides into a funding engine for pediatric cancer research. Through the REVER GPS app, the annual Million Mile Challenge invites riders to log their distance, with industry partners pledging financial contributions for every mile covered to support the Pediatric Brain Tumor Foundation.
This year's effort arrives as part of a broader commitment from the Comoto Family of Brands, which includes RevZilla, Cycle Gear, and J&P Cycles. Beyond the mileage-based donations, Comoto plans to donate 10% of sales from its retail and digital platforms, up to $100,000, during the September Ride for Kids Day. Since partnering with the Pediatric Brain Tumor Foundation in 2019, the initiative has evolved into a key fundraising pillar for the organization, leveraging the collective reach of the powersports industry to address childhood brain tumor diagnoses.
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