The Toronto-based manufacturer is pivoting toward the recreational marine market, where the shift to lithium-powered trolling motors and propulsion systems has created a new demand for specialized safety equipment. By integrating its FCL-X fire-extinguishing agent into the tournament’s broadcast, the company hopes to capture the attention of a demographic that relies heavily on battery-powered gear.
Full Circle Lithium Targets Anglers with Bassmaster Sponsorship
Full Circle Lithium Corp. is diving into the professional fishing circuit, securing a deal as the official Facebook Live sponsor for the Bassmaster Elite Series tournament on Lake Champlain. Running from August 13–16, the partnership aims to place the company’s fire-safety technology directly before millions of outdoor enthusiasts.
CEO Carlos Vicens frames the move as a strategic entry into the broader outdoor economy, a sector contributing over US$1.2 trillion to the U.S. GDP. For Full Circle Lithium, the tournament serves as a testing ground to demonstrate how its non-hazardous, water-based technology can mitigate fire risks in marine environments. Chad Carver, Vice President of Sales and Operations, noted that bass anglers represent an early-adopter base, making the community a primary target for the company’s commercial growth strategy.
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