The firm, which maintains 27 offices globally, designed this practice to address a growing clarity crisis in the tech sector. Danielle Malvesti, VP of Strategy at TEAM LEWIS, noted that while AI companies rarely lack visibility, they frequently fail to provide the practical proof and perspective that modern buyers demand. By integrating brand positioning with demand creation and reputation management, the agency intends to transform technical innovation into measurable market influence.
TEAM LEWIS Launches Dedicated AI Practice to Bridge Communication Gaps
Nearly half of American consumers struggle to distinguish between competing marketing messages, prompting global agency TEAM LEWIS to launch a dedicated AI practice today. The initiative aims to help emerging technology firms move past vague technical jargon to build credible, high-impact narratives for investors, developers, and potential buyers.
To foster this shift, the agency is simultaneously launching the Fog City AI Marketing Collective. This invite-only community, based in San Francisco, offers local marketers a platform for peer-to-peer exchange and industry insights. The launch follows internal research indicating that 47% of Americans find current marketing content repetitive, underscoring the urgency for brands to sharpen their messaging to survive in a crowded, competitive landscape.
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