The alliance shifts the focus of luxury real estate from mere square footage to amenity-driven living. By integrating its local portfolio into the Tennis Homes international network, BARNES Hamptons gains direct access to a specialized audience that prioritizes access to private tennis, padel, and pickleball facilities when selecting their next residence.
Hamptons Luxury Real Estate Aligns With Global Tennis Lifestyle
With over 1,000 private courts scattered across the region, the Hamptons has become the focal point of a new partnership between BARNES Hamptons and Tennis Homes. The collaboration aims to bridge the gap between high-end property listings and a global demographic of buyers defined by their passion for court sports.
Alison Graham, Managing Director of BARNES Hamptons & New York, views the move as a response to evolving buyer priorities, where a home must actively support a client's lifestyle rather than just house it. For Tennis Homes founders Camila and Martin, the court serves as the social anchor of a property, acting as the setting for daily routines and family gatherings that define the Hamptons experience. This strategy mirrors the network’s broader expansion into elite destinations such as Tuscany, Aspen, the South of France, and the Caribbean, moving away from traditional real estate brokerage toward a community-based, lifestyle-focused search model.
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