Taco John’s Names Reality Based Group Service Partner of the Year

The partnership focuses on closing the gap between corporate brand standards and the daily execution experienced by guests in suburban and rural markets. Taco John’s COO Jackie Secor characterized the collaboration as a foundation of accountability, noting that the firm provides the visibility necessary to maintain what she terms "invisible excellence." This approach allows franchise operators to translate complex customer experience data into actionable coaching tools.

Josh Stern, CEO of Reality Based Group, attributed the award to his team's consistent focus on results and brand stewardship. As Taco John’s pursues its current growth strategy, the intelligence provided by these evaluations remains a core component of the chain's effort to secure guest loyalty. The recognition was formally presented during a recent company convention, marking a milestone in a relationship that has grown significantly since its inception in 2022.