On July 29, 2026, Elena Rodgers, Associate Director of Patient Insights at Inspire, will host a webinar to address why many clinical trials struggle with enrollment despite significant investment in patient-centric models. The session focuses on how patients interpret participation through the lens of their everyday lives rather than cold data points. By analyzing sociolinguistic and thematic narratives from patients and caregivers across multiple therapeutic areas, Rodgers aims to uncover the hidden drivers behind why individuals choose to adopt, adhere to, or abandon specific therapies.
Bridging the Gap Between Patient Priorities and Clinical Trial Design
Will a new treatment restore a sense of normalcy, or will it disrupt the fundamental identity of the person seeking care? This question often dictates patient recruitment success, yet clinical trial protocols frequently overlook these personal trade-offs in favor of purely clinical metrics like efficacy and safety.
Attendees will explore a conceptual framework that maps how identity and daily-life disruption shape decision-making. The webinar provides actionable strategies for clinical developers to better align protocol design and patient communications with lived experience. Registration is open for the live event, scheduled for 1:00 PM EDT, offering industry professionals a chance to refine their engagement strategies by addressing the disconnect between institutional trial assumptions and the realities of the patient journey.
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