Pizza Hut Launches Throwback Menu and Streetwear Collaboration

The new menu offerings include a 10-dollar medium one-topping stuffed crust pizza, four-dollar breadsticks, and a three-dollar personal pan pizza. Joining the classic lineup are the brand’s first-ever S'mores Sticks for five dollars and Triple Cheese Mac for six dollars, available at participating locations nationwide for a limited time.

Beyond the kitchen, the brand is leaning into its heritage through a partnership with Dinner Service NY. This collaboration reimagines vintage Pizza Hut uniforms and iconic branding—including references to the classic BOOK IT! program—into a collection of camo jackets, rugby shirts, and accessories. The apparel goes on sale July 16 at noon CST, with Hut Rewards members granted two hours of early access to the drop.

Chief Marketing Officer Melissa Friebe noted that the initiative aims to celebrate the items that have remained fan favorites for decades. To further drive engagement, the company is launching a Back to the Hut digital experience within its rewards app, where customers can participate in trivia and challenges to unlock exclusive collectibles throughout the summer.