Cision Adds AI Search Intelligence to Monitor Brand Perception

The new AI Visibility Dashboard, powered by search intelligence firm Trajaan, allows communications professionals to track how their organizations appear in LLM-generated responses. Instead of treating AI as a separate channel, the tool consolidates data from platforms like Perplexity, Grok, and DeepSeek alongside existing social listening and media outreach workflows. This integration aims to help users identify which specific prompts, journalists, and publications influence the information these models provide to consumers.

Jim Daxner, Chief Product Officer at Cision, stated that understanding a brand’s footprint in AI answers has become essential for modern communications. The dashboard enables teams to benchmark their share of voice against competitors and analyze the sentiment associated with their brand within AI responses. By connecting earned media efforts to the algorithms consumers trust, Cision intends to provide a more holistic view of brand discovery. The feature is currently available to all CisionOne users, marking a shift toward integrating search intelligence across the company’s broader product suite, including Brandwatch and PR Newswire.