Trua Senior Living Locators Expands Service into Greater Philadelphia

The Philadelphia-based operation joins the Cincinnati-founded franchise network, which has provided senior living advisory services since 2019. By combining proprietary vetting protocols with local expertise, the duo intends to streamline how residents select assisted living, memory care, and nursing facilities. Joel Fox will lead the firm’s outreach efforts, focusing on building a referral network that includes elder care attorneys, rehab hospitals, and local faith-based organizations.

For the founders, the venture represents a shift toward mission-driven work. Maureen’s clinical background informs the medical assessments, while Joel manages the professional relationships necessary to vet local communities. The team plans to spend their inaugural year conducting site visits to ensure their recommendations align with the specific health needs and personal preferences of their clients. They emphasize that their primary objective is to offer clarity during high-stress transitions, prioritizing active listening and commitment to the vulnerable populations they serve.