Founded in Kyiv in 2016 by Valeriya Guzema, the brand has built its reputation on refined minimalism and geometric silhouettes. The New York location, led by CEO Mariana Lenha, reflects a decade of growth and a strategic shift toward the American market. The store is designed to function less as a traditional shop and more as a salon, emphasizing quiet luxury and intimate client engagement.
Guzema Fine Jewelry Debuts First U.S. Boutique in SoHo
At 112 Wooster Street, a new 1,100-square-foot retail space has emerged, marking the tenth anniversary of the Ukrainian jewelry house Guzema. The boutique, which opened its doors on July 15, 2026, serves as a physical anchor for the brand’s international expansion and its move toward a permanent home in New York City.
Architect Victoria Yakusha collaborated on the interior, utilizing a monochromatic palette of soft stone tones to mirror the jewelry’s aesthetic. The space features grey monolithic counters and custom hand-sculpted vessels that replace conventional display trays. By incorporating furniture from Yakusha’s FAINA collection and bespoke artisan works, the boutique reinforces the brand's focus on craftsmanship. A private VIP area at the rear of the shop provides a secluded environment for the label's signature collections, including its well-known diamond essentials.
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