Starting next season, USA Sports will serve as the exclusive English-language home for German top-flight matches. The arrangement includes at least 30 linear broadcasts on USA Network annually, with the remainder of the league's schedule accessible via free streaming on Fandango. Simultaneously, Telemundo will anchor the Spanish-language coverage, broadcasting more than 100 matches per season across its linear channels, Telemundo and Universo, while hosting full coverage on the Peacock streaming platform.
Bundesliga Expands U.S. Footprint With New Multi-Year Broadcast Deals
The Bundesliga is significantly widening its reach in the United States, securing multi-year partnerships with Versant’s USA Sports and NBCUniversal’s Telemundo. Beginning with the 2026/27 season, the league will be available in over 80 million homes, leveraging the surge in soccer interest following the 2026 FIFA World Cup.
This move marks a strategic shift for the league, which has seen its U.S. fan base grow by 43% over the last five years. Robin Austermann, Executive Vice President of Bundesliga Americas, noted that the partnerships aim to capitalize on the momentum generated by the recent World Cup. The league continues to deepen its North American presence through Bundesliga Americas, a joint venture established in 2024 with Relevent, which manages commercial operations from offices in New York City and a dedicated content studio in Guadalajara, Mexico.
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