The launch arrives as demand for high-protein convenience formats accelerates, partially fueled by the rising use of GLP-1 medications that require consistent, easy-to-consume protein sources. Each shot contains 90 calories with zero sugar and zero fat, available in Orange Mango, Strawberry Watermelon, and Blueberry Acai flavors.
NutraBio Enters Convenience Market With 21-Gram Protein Shot
NutraBio Labs is moving into the ready-to-drink sector with the launch of PROTEIN NOW!, a compact, shelf-stable shot that packs 21 grams of protein into a 3.38-ounce serving. Designed to eliminate the need for mixing or refrigeration, the product aims to simplify protein intake for consumers on the go.
Alex Berrio, Director of Marketing at NutraBio Labs, stated that the product was developed to remove common barriers to consistent nutrition, such as preparation time and cleanup. The company is leveraging its three-decade reputation for third-party testing and pharmaceutical-grade manufacturing to compete in the fast-growing convenience category. The shots are currently sold in 12-pack cases through the brand's website, Amazon, and select specialty retailers.
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