The launch event in Big Sky Country served as a testing ground for the new collection, which expands on the brand’s existing hand cream range. By positioning the product within a rugged, high-altitude setting, Gold Bond emphasized its ability to maintain 24-hour hydration despite environmental stressors. Festival attendees engaged with the brand through interactive booths, including custom accessory stations and product demonstrations designed to showcase the line's dermatologist-tested, non-greasy formulations.
Gold Bond Enlists Ali Larter to Launch Scented Body Cream Line
Under the arid sun of Montana’s Under the Big Sky Music Festival, actress Ali Larter joined Gold Bond to introduce the brand’s new Scented Body Creams. The partnership aims to bridge the gap between clinical-grade hydration and sensory indulgence, targeting skin stressed by harsh, dry outdoor environments.
Kimberly Hairston-Hicks, Chief Marketing Officer at Gold Bond Co., noted that the collection addresses a specific consumer demand for high-performance care that does not sacrifice an elevated sensory experience. The products are free from parabens, phthalates, and dyes, prioritizing long-lasting moisture alongside fragrance. Following the Montana debut, the Scented Hand and Body Creams are now available at retailers nationwide, with pricing starting at $4.99 and $11.99 respectively.
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