The updated menu introduces Relaxation Stretch for general tension, Relief Stretch for targeting sore muscle groups, and Mobility Stretch for functional movement. By guiding guests through professional maneuvers, providers help individuals achieve deeper results than self-directed stretching allows. This evolution builds on the company’s 2017 entry into the category, reflecting a broader consumer trend that views flexibility as a pillar of long-term wellness.
Massage Envy Overhauls Assisted Stretch Menu
Scottsdale-based Massage Envy is shifting its national service model toward a concern-focused approach, introducing three distinct assisted stretch categories designed to target specific physiological needs. The transition aims to move beyond generic offerings, allowing guests to select sessions tailored to tension relief, muscle recovery, or improved range of motion.
"These new services reflect our commitment to making body care more accessible and relevant to everyday life," said Todd Schrader, CEO of Massage Envy Franchising. According to Kevin Ramsey, Body Care Service Innovation Manager, the initiative seeks to broaden the appeal of assisted stretching beyond athletic circles to include anyone managing daily stiffness. Participants can integrate these sessions into existing massage routines or book them as standalone appointments at participating franchised locations.
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