The addition of Like Nastya marks a strategic shift for the airline, reflecting a broader industry demand for digital-first creator content alongside traditional television and cinema. With over 450 million subscribers and 256 billion lifetime views, the brand has become a dominant force in children’s media since its 2016 launch. By integrating this content, Emirates expands an entertainment library that already features more than 6,500 channels of movies, music, and podcasts.
Emirates Integrates Like Nastya Content Into Inflight Entertainment
Young travelers flying Emirates can now watch curated episodes of Like Nastya, as the airline incorporates the global children’s entertainment brand into its ice inflight system. Available across the carrier’s entire fleet, the one-hour compilation aims to provide familiar, family-friendly programming on flights to over 140 destinations.
Anna Radzinskaya, the founder of the brand, noted that the partnership aligns with their mission to foster joy and connection for children globally. For the airline, the move serves to bolster its family-focused amenities as it continues to compete on long-haul comfort. The compilation is accessible to passengers immediately, offering a streamlined viewing experience for families navigating the carrier’s extensive international network.
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