Martin arrives at Desert Financial with a resume spanning both commercial banking and the credit union sector. During his time at SchoolsFirst, he managed organizational performance and service delivery, roles that saw him integrating enterprise-wide insights to improve member journeys. His background also includes significant experience at Bank of America, alongside a track record of consulting and entrepreneurial ventures.
Desert Financial Credit Union Appoints Kevin Martin as Executive Vice President
After a decade-long tenure at SchoolsFirst Federal Credit Union, Kevin Martin is moving to Phoenix to take on the role of executive vice president at Desert Financial Credit Union, where he will oversee enterprise strategy and refine the member experience for one of Arizona's largest financial institutions.
Beyond his administrative duties, Martin maintains a high profile in the credit union movement. He is a founding president of the African-American Credit Union Coalition’s West Coast Chapter and a recipient of the CUES Exceptional Leader Award. Jeff Meshey, president and CEO of Desert Financial, noted that Martin’s appointment is intended to push the credit union toward more ambitious growth strategies. With over 500,000 members and $9 billion in assets, the organization is looking to leverage Martin’s expertise in diversity, inclusion, and strategic planning to maintain its position as a dominant local financial player in Arizona.
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