Reeno, who spent two decades building BoxingScene into a major news operation before its 2018 acquisition by CBS Sports, has brought his signature high-velocity approach to The Ring. Following the publication’s 2024 acquisition by Turki Alalshikh, the brand has aggressively expanded into video, podcasts, and live events. This strategy was exemplified by a 2025 Manhattan showcase featuring stars like Ryan Garcia and Teofimo Lopez, followed by the unveiling of a £140,000 championship belt for the Canelo Alvarez-Terence Crawford fight in Riyadh.
Rick Reeno and the Transformation of The Ring
A 100-year-old publication synonymous with boxing history is undergoing a radical digital overhaul under the guidance of Rick Reeno. Since stepping into the CEO role at The Ring, the longtime media strategist has shifted the brand from a legacy print title into an aggressive, multi-platform powerhouse centered on experiential events.
The numbers underscore the scale of this pivot. The Ring’s YouTube channel exploded from 7,000 subscribers in early 2025 to 1.24 million by June 2026, amassing over 336 million views. Beyond the metrics, Reeno is leveraging the publication’s heritage, digitizing a century-old archive to serve a modern audience. By integrating the brand into major international cards—such as the Netflix-streamed Tyson Fury bout at Tottenham Hotspur Stadium—Reeno is effectively bridging the gap between historical authority and the demands of modern sports entertainment.
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