Perez’s journey began with InfoDrizzle, a news aggregator built in seven weeks. The success of that project led to Stampa, a photo-to-stamp tool that reached 20,000 downloads and $3,000 in profit. He is now preparing to leave his corporate role to pursue app development full-time, fueled by a belief that AI has reignited a stagnant market by dismantling technical barriers. He observes that others are scaling even faster, iterating through multiple failures before hitting on viral hits.
The Rise of Vibe Coding: AI Tools Transform Non-Developers into App Moguls
Marco Perez, a 27-year-old Chicago engineer, turned to AI to build apps without writing a single line of code. Through "vibe coding"—describing concepts in plain English to AI tools—he launched two successful apps, generating thousands in profit and prompting a career shift away from his job at JPMorgan Chase.
This trend is contributing to a massive influx of software on Apple’s marketplace. Sensor Tower reports that roughly 560,000 new apps launched in the first half of this year alone, following a 30% jump in releases throughout 2023. However, this explosion in supply is not matched by consumer demand. While new app counts climb, total downloads grew by only 2% in the first half of this year. Experts remain divided on whether this shift represents a genuine revitalization of the ecosystem or simply an overwhelming increase in digital noise.
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