The company plans to introduce high-end 14-inch and 16-inch MacBook Pro models featuring both OLED displays and touch screens, marking a significant departure from traditional Mac design. These units are slated for release between late 2024 and early next year. Additionally, a refreshed entry-level MacBook Pro and the first new iMac iteration in two years are scheduled to arrive this autumn.
Apple Overhauls Mac Lineup to Meet Surging AI Hardware Demand
With wait times for Mac mini and Mac Studio systems stretching past three months, Apple is aggressively redesigning its entire computer portfolio. The surge in consumer interest, driven by developers and hobbyists running AI agents locally rather than via cloud services, has forced the company to accelerate its production roadmap.
This hardware pivot follows a series of strategic maneuvers to manage supply chain constraints. In June, Apple implemented price increases across its Mac range, citing the ongoing global shortage of memory chips currently hampering shipment schedules. To mitigate the impact of these higher costs on consumers, the firm will launch a Klarna-backed device leasing program on July 28, attempting to maintain accessibility as its product lineup becomes increasingly expensive.
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