Pet Supplies Plus Marks Redford Naturals Decade With $1 Million Giveaway

To commemorate the ten-year anniversary of its private label Redford Naturals, Pet Supplies Plus is launching the "10 Years Wild Sweepstakes." Through September 6, the national retailer is distributing over $1 million in prizes, ranging from year-long food supplies to toys, accessible via a digital spin-to-win wheel.

Corp and Tech·July 27, 2026·reads: 706

Customers can participate in the promotion by purchasing any Redford Naturals product using their Pet Supplies Plus Rewards account, which grants one digital spin per transaction. Alternatively, shoppers can enter without a purchase by navigating to the Rewards Dashboard and selecting the sweepstakes activity. Participants are limited to two spins per day—one via purchase and one through the free entry method.

The prize pool includes five grand prizes consisting of a year's supply of pet food and a curated swag bag, alongside ten first prizes featuring a year of Play On! toys. Thousands of other winners will receive coupons, treats, and loyalty points. All spins must be redeemed by 11:59 p.m. ET on September 6.

"This is an exciting milestone for Redford as our in-house brands play a unique role in the Pet Supplies Plus ecosystem," said CEO Chris Rowland. Launched a decade ago, the Redford Naturals line focuses on ancestral-inspired nutrition, with the company reporting that more than four million pets have consumed the brand's protein-rich products since its inception.