The product relies on highly concentrated pigments that allow users to adjust intensity from precise spot correction to a complete, opaque finish. By incorporating a derivative of Vitamin E and Bisabolol, the formula aims to condition the skin while maintaining the durability required for high-definition camera work. Co-owner Christian Kehoe stated that the launch bridges the gap between professional-grade performance and the versatility expected by everyday consumers.
RCMA Translates Professional Studio Heritage into Liquid Foundation
After six decades of catering exclusively to the demanding standards of film and theater makeup artists, RCMA is bringing its high-performance reputation to the consumer market. The brand announced its new Red Carpet Ready Multimedia Liquid Foundation, a $38 full-coverage formula designed for both studio lighting and daily wear.
Developed in collaboration with Academy Award-winning makeup artist Justin Raleigh, the line launches with a 48-shade range that accounts for three distinct undertones. The brand aligned many of these new shades with its existing cream foundation collection to ensure consistency for long-time users. The foundation is dermatologist-tested and offers a lightweight texture that can be sheered out or mixed with moisturizer to create custom tints.
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