The lineup includes four items: Toasted Marshmallow soft serve, S'mores Scooped ice cream, a S'mores Sundae Dasher, and a Toasted Marshmallow Flying Saucer. According to Jim Salerno, Carvel’s Chief Brand Officer, the partnership serves to bridge the gap between longtime fans of the franchise and a new generation of viewers.
Carvel Revives Campfire Treats Menu for Camp Rock 3 Collaboration
To mark the upcoming premiere of Camp Rock 3, Carvel is reintroducing its seasonal Campfire Treats collection starting August 4. The limited-time menu features toasted marshmallow, graham cracker, and fudge flavors, blending the nostalgia of summer camp with promotional tie-ins, exclusive merchandise, and digital deals for Disney fans.
Promotional activities begin in early August, with select orders featuring a collectible Camp Rock 3 chocolate treat topper. On August 13, the day the film premieres on Disney Channel and Disney+, the first 25 customers at participating locations will receive a limited-edition bandana with the purchase of a medium or larger Sundae Dasher. Additionally, the brand is offering a buy-one-get-one-free deal on all campfire-themed items for delivery orders placed between August 13 and August 16.
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