Under Van Dusen’s leadership, the MikeWorldWide subsidiary has evolved into a powerhouse for high-profile sports organizations. Her recent work includes advising the launch of the Unrivaled Basketball league, alongside strategic partnerships with Fanatics, the Professional Women’s Hockey League, and the WNBA’s Portland Fire expansion franchise. Michael Kempner, CEO of MikeWorldWide, credited her guidance for the firm’s rapid financial growth and industry standing.
Melanie Van Dusen Named to 2026 Sports Business Journal Game Changers
Melanie Van Dusen, executive vice president and co-head of sports at Berk Communications, has been named to the Sports Business Journal’s 2026 Game Changers list. The honor highlights her role in expanding the agency’s sports practice by nearly 500 percent and her influence on the evolving landscape of professional athletics.
Beyond her commercial success, Van Dusen has focused on fostering the next generation of talent. Her efforts include championing Berk’s paid internship program and providing mentorship through industry organizations and academic platforms. This latest recognition adds to her 2025 accolades, which include being named to the PRWeek 40 Under 40 and PRNEWS Top Women in PR lists. Van Dusen attributes her professional trajectory to the collaborative environment at Berk and the trust placed in her by clients navigating the changing demands of the modern sports market.
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