Users can zoom into specific operational areas to view how products address common industrial hurdles, ranging from blowoff and static elimination to cooling and facility cleanup. Each interaction provides technical context, product imagery, and direct links to purchasing pages, streamlining the discovery process for maintenance teams. By mapping hardware to real-world environments, the companies aim to simplify the selection process for complex technical components.
EXAIR and BETE Launch Interactive Virtual Factory Floor
Navigating a digital manufacturing plant has become a visual experience as EXAIR and BETE debut a new interactive microsite. The platform replaces static catalogs with a clickable factory floor map, allowing plant managers and engineers to pinpoint air and liquid solutions by exploring hotspots placed across various production zones.
This digital initiative complements an existing suite of support tools provided by the Cincinnati-based manufacturers. Beyond the interactive map, the companies continue to offer direct access to application engineers, technical documentation, and performance-testing resources. The new microsite is currently live, serving as a centralized hub for those looking to integrate air and liquid management into their daily manufacturing routines.
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