Attendance across the company’s portfolio reached 6.1 million guests during the second quarter, marking a 2.9% decrease from the same period in 2025. Total revenue slipped 1.4% to $483.3 million, though the company managed to achieve a record in-park per capita spending of $39.51, representing a 5.1% increase. CEO Marc Swanson noted that when adjusting for the holiday timing and international travel headwinds, attendance would have remained flat for the quarter.
United Parks & Resorts Reports Attendance Dip and Revenue Decline
United Parks & Resorts reported a decline in attendance and revenue for the second quarter of 2026, citing an unfavorable calendar shift regarding the Easter holiday and a persistent drop in international visitation. The theme park operator saw net income fall 21% to $63.3 million compared to the previous year.
Financial results for the first six months of 2026 mirrored these challenges, with net income dropping 54.4% to $29.2 million. Despite the softening metrics, the company aggressively pursued share repurchases, buying back approximately 5.9 million shares during the first half of the year for $217.7 million. Management indicated that these buybacks reflect their belief that the company’s stock remains undervalued and underscores a commitment to returning capital to shareholders. Looking ahead, the company is pinning hopes on seasonal event lineups, including new intellectual property partnerships with Sony Pictures for its Halloween attractions.
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