Two decades after launching the Miracle Leave-In, Aronson is scaling her portfolio by targeting specific consumer demographics and price points. The latest accolades highlight the performance of F.A.S.T. Haircare, the men’s grooming line Rewind It 10, and the mass-market focused Cloud Haircare. This multi-brand success arrives as the company marks its twentieth anniversary, a milestone recently punctuated by the appointment of Khloé Kardashian as the global ambassador for the flagship It's a 10® Haircare line.
Carolyn Aronson Expands Beauty Empire with Six New Industry Honors
Three distinct brands under the It's a 10® Enterprises umbrella have secured six wins in the SheFinds 2026 Best New Beauty Awards. This recognition signals a pivotal shift for founder Carolyn Aronson, who is successfully transitioning from the architect of a single iconic product into the leader of a diversified beauty powerhouse.
The commercial growth accompanying these honors is substantial. F.A.S.T. Haircare has expanded into 5,000 retail locations across 40 countries since its acquisition. Simultaneously, Rewind It 10—developed in partnership with Fat Joe—has leveraged high-profile collaborations with DJ Khaled to reach over 7,000 retail doors. Cloud Haircare has mirrored this rapid trajectory, moving from its debut at Walmart to a presence in 7,000 locations including CVS and Sally Beauty. As Aronson continues to secure industry recognition, including a spot on the 2026 Inc. Female Founders 500 list, the strategy remains rooted in the same philosophy that defined her early career: identifying unmet consumer needs and solving them with high-performance formulas.
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