The campaign marks a significant shift in how the Atlanta-based firm positions itself as it scales. With over 3,400 team members and $5.8 billion in assets under advisement, the company aims to move beyond traditional accounting services by highlighting its integrated audit, tax, legal, and wealth management capabilities. According to Chief Growth Officer Cheri Husney, the effort is designed to reflect the firm's current scale and the diverse impact it delivers to family enterprises and corporate leaders alike.
Aprio Launches National TV Campaign to Fuel Growth Strategy
Targeting high-growth markets, the 20th largest accounting firm in the U.S. is debuting a Connected TV campaign to promote its "Account for Anything" brand platform. The initiative, developed with Marketing Architects, kicks off in Washington, D.C. to capture the attention of business owners and corporate executives.
Marketing Architects, a Minneapolis-based agency, produced the "Levels" commercial, which will run across streaming platforms in key expansion territories. Nicole Nye, the agency's Vice President of Strategic Growth, noted that the collaboration focuses on elevating the firm's presence in competitive regions. This push follows a period of rapid development for the firm under the leadership of Richard Kopelman, who has been recognized among the most influential people in the profession. The Washington launch serves as the pilot for a broader brand-building roadmap intended to sustain the company's long-term market influence.
Comments (0)
No comments yet. Be the first!