Starting this season, fans attending games in East Rutherford will find 19.2-ounce cans of Run Wild IPA and Upside Dawn Golden at various stadium locations. The collaboration integrates the brewer into the live event experience through video board content, concourse displays, and interactive fan promotions. Athletic Brewing will also gain exposure across the teams' digital, radio, and television platforms throughout the year.
Athletic Brewing Lands Multi-Year Partnership with MetLife Stadium
MetLife Stadium is expanding its beverage menu to include non-alcoholic options through a new multi-year partnership with Athletic Brewing Company. The agreement marks the first time the venue, alongside the New York Giants and New York Jets, has formally aligned with a dedicated non-alcoholic brewer to cater to changing fan preferences.
Beyond the stadium, the partnership extends into community initiatives and training camps. To mark the launch, the brewer plans to release special-edition 12-packs featuring team-specific branding: Run Wild IPA will carry the New York Giants logo, while Upside Dawn Golden will feature the New York Jets insignia. For MetLife Stadium leadership, the move is part of an ongoing effort to broaden guest amenities. According to CEO Ron VanDeVeen, the partnership reflects a commitment to offering greater beverage choice, ensuring the venue adapts to the evolving requirements of its audience.
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