Wawner Strategies Rebrands as The Category

Kat Wawner, who founded the agency in 2022, asserts that the new name reflects the firm’s core mission: moving beyond simply competing in a crowded space to becoming the definitive standard in a client’s industry. The firm has spent the last four years securing high-profile placements in outlets such as Vogue, CNN, and Forbes, while establishing a reputation for managing significant brand launches in the Charleston region.

The agency’s track record includes being named 2025 Innovator of the Year by the Charleston Metro Chamber of Commerce and PR Agency of the Year at the Small Business Awards. Before launching her own firm, Wawner spent two decades managing communications for major global entities including Samsung, Comcast, and the FDA. Despite the new identity, the agency confirms that all current client contracts, team assignments, and operational commitments will proceed without interruption.