The expansion follows a successful pilot launched in February 2026, which saw ChatGPT-referred traffic to Insurify climb 151% in six months. By integrating real-time quote generation, the company aims to capture a larger share of the insurance market, where new customer discovery via AI channels grew from 0.15% to 5.7% over the last year.
Insurify Upgrades ChatGPT Plugin for Real-Time Insurance Purchases
Users can now purchase car insurance policies directly within a ChatGPT conversation, marking a significant shift for the Cambridge-based insurance platform. The upgraded plugin moves beyond simple rate comparisons, allowing customers to secure coverage and receive AI-powered answers to policy questions without navigating to external carrier websites.
Founder and co-CEO Snejina Zacharia noted that the update is designed to meet evolving consumer habits by centralizing the research and buying process. Currently active in 11 states—including Arizona, Ohio, and Wisconsin—the tool is slated for a wider rollout covering more than 40 states by the end of 2026. To access the feature, users must install the plugin from the ChatGPT directory and initiate queries using the @Insurify tag.
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