The new lineup includes a variety of themed baking kits from Duncan Hines, ranging from the Charlie Brown-ie Blondie Bar Mix, which mirrors the character’s signature yellow zig-zag shirt, to the Great Pumpkin Bundt Cake & Glaze Mix. Other additions include Snoopy Crinkle Cookies, Snoopy Skate Cupcakes, Peppermint Patty Brownies, and a Lucy-themed Snowball Cookie Kit. These products are scheduled to remain in stores through the end of the holiday season, with additional seasonal items planned for 2027.
Snoopy and the Peanuts Gang Join Duncan Hines and Swiss Miss
Conagra Brands is tapping into nostalgia this holiday season by launching a collaborative collection of baking mixes and hot cocoa featuring the Peanuts cast. Starting this month, the limited-edition line brings Snoopy, Charlie Brown, and Peppermint Patty to grocery aisles across the country through seasonal treats and collectible packaging.
Swiss Miss is expanding the partnership with a selection of cocoa gifts designed for the holidays. The collection features a four-pack box set, a collectible milk chocolate tin, and single-serve hot cocoa ornaments. Prices for the baking and cocoa items range from $1.79 to $9.99. According to Erik Sword, VP/GM at Conagra Brands, the goal is to leverage the enduring appeal of the Peanuts characters to create a shared experience for families during their seasonal baking and cocoa breaks.
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