General Manager Mark notes that the firm operates through two distinct channels: institutional projects driven by general contractors and bespoke work for direct end users. In the former, the scope is often rigid, determined by architects months in advance. Here, the challenge lies in assessing existing slab conditions, as the concrete's history and original pour quality dictate the feasibility of desired finishes.
Direct client work requires a more delicate touch. Homeowners often bring aesthetic inspirations that clash with the material's inherent variability, as humidity and fly ash content ensure no two slabs react identically to grinding. The team prioritizes managing expectations regarding shine levels and color consistency, noting that residential clients typically favor softer reflectivity over the aggressive gloss found in commercial retail spaces. This emphasis on dialogue serves as a safeguard against project friction, preventing the type of high-gloss mishaps that can inadvertently highlight structural flaws, such as the Denver Water project where a reflective floor revealed ceiling defects.





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