The Cold Brew Pass, available for purchase from September 1 through September 30, grants customers one medium cold brew daily for 30 consecutive days. To incentivize the program during the lead-up to National Coffee Day, the company is layering on double Peetnik Rewards points for any order that includes a warm food or pastry item.
Peet’s Coffee Launches 2026 Fall Menu and Cold Brew Pass
Thirty dollars buys a month of daily caffeine this September as Peet’s Coffee brings back its popular Cold Brew Pass. The promotion anchors a seasonal rollout that spans a new protein-focused smoothie lineup, limited-edition autumn blends, and a suite of pumpkin-inspired food and beverage offerings hitting coffeebars nationwide.
Beyond the subscription, the menu highlights a shift toward protein-dense options, including a Caramel Apple Protein Smoothie with 19 grams of protein and a Cold Brew version featuring oat milk and banana purée. Seasonal staples return in force, led by the 2026 Vine & Walnut Autumn Blend, a medium roast inspired by the company's original Berkeley storefront. Food additions range from pumpkin bread topped with cream cheese icing to a savory Home Harvest Pretzwich served on a pretzel bun. Cara Schlanger, Director of Retail Marketing, noted that the menu is designed to balance traditional comforting flavors with functional innovations like their expanded sparkling energy line, which now features a green apple variant. Additional limited-time drinks, including an Iced Pumpkin Matcha Latte, are scheduled to debut on October 5.
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