Katalin Berenyi, managing director of the brand, cited the actress's drive for perfection and her unique global aura as the primary catalysts for the collaboration. For Zhang, the move represents a bridge between her rigorous approach to cinema—exemplified by her record-breaking twelve Best Actress wins for 'The Grandmaster'—and the brand's focus on longevity-focused skincare. The campaign content will emphasize the parallels between the actor's immersive preparation for roles and the meticulous formulation process behind the collection’s signature moonlight flower cryoextract.
Zhang Ziyi Named Global Ambassador for Clarins Precious
The French luxury beauty house has tapped acclaimed Chinese actress and director Zhang Ziyi to lead the global campaign for its premium skincare line, Clarins Precious. The partnership, launching this September, aims to align the brand’s scientific heritage with the performer's long-standing reputation for artistic discipline and precision.
This appointment marks a strategic move for the Paris-based company as it continues to expand its footprint in the luxury segment. Beyond her upcoming promotional role, Zhang remains active in film, with two major projects slated for 2027. The global rollout will see the actress feature in creative assets highlighting the synergy between individual radiance and the brand's commitment to natural-origin ingredients.
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