The menu revival centers on four distinct items designed to mimic traditional autumn desserts. Coffee drinkers can opt for the Pumpkin Frozen Coffee, a blend of pumpkin crème and whipped cream, while those preferring a spoon-ready treat can order the Pumpkin Pie Concrete, which mixes vanilla frozen custard with pumpkin crème and vanilla wafers.
Rita’s Italian Ice Brings Back Pumpkin and Apple Butter Flavors
The seasonal transition to autumn is arriving early at Rita’s Italian Ice & Frozen Custard, which is relaunching its limited-time pumpkin and apple butter menu. The Philadelphia-based chain is betting that customers are ready to shift from summer heat to spiced, fall-inspired frozen treats before the calendar officially flips.
For fans of orchard flavors, the company is introducing an Apple Butter Milkshake topped with a cherry and an Apple Butter Concrete, a denser creation incorporating apple pie topping and wafers. Carmela Hughley, Senior VP of Marketing Insights & Innovation, described the seasonal return as a response to consumer demand for the specific flavors that signal the start of autumn. The company is pairing the launch with a push for its mobile loyalty app, offering incentives for new users who sign up to track their purchases at the chain’s 600 global locations.
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