The brand, long synonymous with Apple Cider Vinegar, initiated an extensive review process involving registered dietitians and medical researchers to measure their founding teachings against contemporary healthspan data. The findings suggest that the original Bragg approach remains remarkably relevant, leading to the creation of the Bragg Philosophy for Vibrant Living. This framework distills the company’s heritage into three primary tenets: mindful nourishment, whole plant-forward eating, and daily habits focused on balance.
Bragg Reclaims Its Roots With Century-Old Wellness Philosophy
Amid a wellness market saturated by fleeting trends and aggressive marketing, Bragg is pivoting back to its origins. The Santa Barbara-based company has codified eight core principles established by founders Paul and Patricia Bragg over a century ago, now validated by modern nutrition science to counter current industry noise.
Linda Boardman, CEO of Bragg Live Food Products, noted that consumers are increasingly overwhelmed by complex regimens and contradictory advice. By emphasizing simple, science-backed practices, the company aims to move the focus away from 'maxxing' and toward sustainable, long-term vitality. To support this transition, the company is launching the Bragg Vitality Collective, a group of experts including plant-based recipe developer Jackie Akerberg and dietitian Samantha Cassetty. These professionals are tasked with translating the philosophy into practical, everyday resources for a public seeking a return to fundamental health practices.
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