How Graza Scaled Creator Advertising Without a Dedicated Manager

Before adopting Agentio, Graza faced a bottleneck: the manual labor of sourcing, briefing, and negotiating with creators was unsustainable as the brand grew into new retail channels. The company relied on creators to explain its product quality but struggled to scale the budget without hiring additional staff. By transitioning to a single platform that handles AI-powered matching and direct booking, the team now moves from brief to launch in a matter of days.

Linnea Schuessler, Senior Creative Strategist at Graza, noted that processes once requiring weeks are now finished in a few clicks. The results include 33 million views, an 87% view-through rate, and a 36% creator renewal rate. Beyond efficiency, the data-driven approach led the brand to unexpected audiences, such as the 'van life' community, which has since become a top-performing pillar of their content strategy.

Graza evaluates these investments using incrementality metrics rather than traditional click-based attribution. This allows the brand to track how upper-funnel YouTube awareness drives actual sales in physical grocery stores. Arthur Leopold, CEO of Agentio, stated that the partnership demonstrates how creator-led brands can now operate with the same speed and accountability as traditional paid media channels.