3D Commerce Report Reveals Shift Toward Project-Based Shopping

Retailers specializing in home furnishings, kitchen, and office furniture are seeing measurable returns from visualization technology. According to the report, room planners achieved a 29.7% project save rate, signaling that consumers are using these platforms for complex research rather than one-off clicks. Modular configurators further bolstered this trend, capturing a 16% add-to-cart rate alongside a 2.2% purchase conversion rate.

"Interactive 3D has become a core part of how consumers research, plan and purchase complex products," said Beck Besecker, CEO and co-founder of 3D Cloud. The study notes that 360-degree product spins and augmented reality tools remain essential for closing high-consideration deals, as they provide the visual confidence necessary for buyers to commit to large-scale purchases. By aggregating data across North America, Europe, and the APAC region, the index provides a performance baseline for brands looking to refine their digital customer journeys.