Produced by The Family Fund, the October 1 event functions as a launchpad for brands like Bloom, Superpower, and Behave Candy. The latter secured a critical retail placement with Sprouts after a single conversation at last year’s gathering. Participants navigate a landscape featuring wellness islands, surprise performances, and over 50 brand activations designed to force interaction rather than passive observation.
Inside Founderland, the Malibu Retreat Where Consumer Brands Find Deals
Set against the vineyards and waterfalls of a 250-acre Malibu ranch, Founderland replaces sterile convention center ballrooms with a high-stakes networking environment. The invite-only festival draws 1,000 founders and retail buyers, aiming to replace standard trade show fatigue with curated connections for the beauty, wellness, and food industries.
Co-founders Sean Kelly and Josh Wand developed the festival after realizing the potential of their private investor summits. Originally restricted to family offices and limited partners, the gathering opened its doors to a broader founder base to foster organic growth within the consumer sector. With the VIP summit serving as a prelude, the event remains strictly curated, requiring prospective attendees to apply for access to the network of retailers and investors.
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