The new supplement features Serevelle, a trademarked saw palmetto extract from Valensa International, paired with a blend of biotin, selenium, and iron. According to the company, the product is intended to support the natural hair growth cycle and improve density within three months of consistent use. Co-founder Brianna Bitton noted that the product was developed in response to women seeking solutions for thinning triggered by life events such as stress and menopause.
O Positiv Health Expands Into Hair Growth Market
Fifty percent of women will experience some form of hair loss by age 80, yet the market has historically prioritized male-focused solutions. O Positiv Health is looking to bridge that gap with the launch of URO Hair Growth + Volume, a daily supplement designed to address thinning through a proprietary botanical formula.
Dr. Kavita Mariwalla, a double board-certified dermatologist, highlighted the supplement's targeted approach to the hair follicle as a key differentiator in a crowded over-the-counter space. Priced at $36.99, the once-daily capsule is positioned as a more accessible alternative to current market leaders that often require multiple doses per day. The product is available exclusively through the company's direct-to-consumer website.
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