The platform enhancements are designed to simplify the purchase of complex, highly configurable goods—ranging from modular furniture and kitchen cabinetry to outdoor decking systems. By replacing manual catalog searches with interactive 3D modeling, the system enables users to adjust dimensions, finishes, and components while configuration rules and pricing update automatically. This automation aims to reduce order inaccuracies and minimize the need for specialized product expertise during the sales process.
3D Cloud Expands Platform with Enterprise Visual CPQ Workflows
St. Petersburg-based 3D Cloud has officially opened its 3D Visual Configure, Price and Quote (CPQ) workflows to all new enterprise customers. Following a successful private preview, the platform now allows manufacturers and retailers to integrate interactive product visualization with real-time pricing and automated bill of materials generation across various sales channels.
According to Beck Besecker, CEO and Co-Founder of 3D Cloud, the goal is to make industrial-scale product configuration as intuitive as standard consumer e-commerce. The updated workflows are embedded across the company’s entire application portfolio, including specialized tools for room planning, kitchen design, and modular furniture layout. Because all applications draw from a unified source of product data, retailers can maintain consistent pricing and configuration logic across online stores, physical showrooms, and dealer networks, effectively streamlining the transition from design to final quote.
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