Ohio Lottery Integrates Retail and Digital Play via Scratch Connect

The Scratch Connect product allows players to transition from a traditional scratch-off ticket to a digital interface by scanning a QR code located on the physical game. The process requires no account registration or complex system integration, allowing users to access bonus rounds after a simple age verification. This model maintains the physical ticket as the primary instrument for prize redemption, ensuring that retail outlets remain the central hub for lottery operations.

Scientific Games designed the Bonus Cash Wheel game to provide a cohesive visual experience, mirroring the physical ticket’s design elements within the digital environment. Following initial launches in Kentucky and Pennsylvania, the Ohio rollout represents the third deployment of this technology in the United States. According to Charlie Scannella, VP of Customer Success at Scientific Games, the high engagement rates prove that players are receptive to a hybrid gaming experience that avoids the friction of traditional digital registration.