The appointments represent a push to scale supply management across the enterprise, including the formal establishment of a dedicated Americas region. Both executives bring decades of institutional knowledge to their expanded mandates. Cruz, a 25-year veteran of the company, will oversee supply strategy, supplier partnerships, and portfolio development for air, hotel, and luxury travel segments across the Americas.
Classic Vacations Elevates Longtime Executives to Global Supply Roles
Classic Vacations has promoted two veteran leaders to spearhead its regional supply operations, marking a strategic alignment with parent company TBO.COM. Joelle Apilado Cruz steps into the role of Senior Vice President for the Americas, while Bonty Escallon assumes the position of Vice President for the European market.
Escallon, who has spent nearly 30 years with the organization, will direct operations across Europe. Her focus centers on integrating portfolio strategy with product development to broaden the company's reach throughout the continent. According to Peter Palli, Chief Supply Officer at TBO, these promotions are designed to forge a unified, high-performance global supply organization. The move reinforces the company's commitment to its travel advisor community while leveraging the distribution scale of TBO.COM, which connects over 200,000 advisors with more than one million suppliers globally.
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