The initiative, titled 100 Flags: A WoodmenLife 9/11 Tribute, builds on the company's long-standing Celebrating Red, White & Blue program. Since 1947, the Omaha-based firm has distributed over four million flags, cementing its role as one of the nation’s primary suppliers of the national banner. These pre-game ceremonies aim to unify local communities through the shared tradition of the national anthem.
WoodmenLife Marks 9/11 Anniversary With 100 Football Field Tributes
On the 25th anniversary of the September 11 attacks, WoodmenLife is coordinating a massive act of remembrance across the United States. Before the opening kickoffs of 100 high school football games this September, the insurer will unfurl 60-by-30-foot American flags to honor both the fallen and contemporary first responders.
Kyle McMahan, Executive Vice President and Chief Marketing Officer, noted that high school football serves as a unique communal anchor. By placing these oversized flags on fields across the country, the organization intends to bridge local rivalries and provide a focused moment of reflection. The company, which manages over $11 billion in assets, views these events as an extension of its broader commitment to supporting American families and strengthening local towns.
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