The AURORA 100 television serves as the centerpiece of this expansion, utilizing RGB Micro-Focusing LED chips and 9,720 independently controlled dimming zones to push high-end display standards. Beyond the screen, the brand is targeting home efficiency with the Space Pro refrigerator series, which compresses 600 liters of storage into a slim 599mm depth, and AI-driven climate control systems that emphasize air purification.
Grundig Debuts IFA 2026 Lineup Under Expanded Changhong Partnership
A 39-millimeter flagship television and high-capacity cooling systems headlined the Grundig showcase at IFA 2026 in Berlin, signaling a deeper operational integration between parent company Beko and manufacturing partner Changhong. The rollout marks the first major product wave following the strategic licensing agreement between the two manufacturing giants.
This collection serves as a practical test for the collaboration between Beko and Changhong. By merging Grundig’s established European design language with Changhong’s supply chain and R&D infrastructure, the partnership aims to accelerate product development cycles across global markets. Both entities are now focusing on localized innovations that align with the brand’s long-standing "It starts at home" philosophy, blending smart-home connectivity with traditional appliance reliability.
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