Penetron Expands Midwest Engineering Support with New Specification Lead

The appointment marks a strategic push to integrate Penetron’s crystalline waterproofing and anti-microbial technologies into master specifications throughout the region. Working alongside account managers, Allison will provide technical guidance to design professionals, leveraging his thirty-year background in construction project management and concrete solutions. His previous experience includes founding Hardscapes Unlimited, where he gained firsthand insight into the challenges faced by project managers and material specifiers.

Technical Manager Cassandra Gouws noted that the expansion of the support team is aimed at securing Penetron’s position as a standard component in complex construction projects. According to Christopher Chen, Director of The Penetron Group, Allison’s addition to the team aligns with the company’s broader commitment to providing deep technical expertise to the North American design community. The company maintains a global network focused on specialized concrete waterproofing, repairs, and floor preparation systems.