The company’s breakthrough centers on a low-energy cultivation process for Chlorella, grown in the Great Barrier Reef region. Unlike traditional dried alternatives that can cost up to $2 per animal, keeping the algae wet allows Genesis to provide a significantly cheaper solution for livestock producers. Trials in Queensland have already demonstrated that the supplement accelerates growth rates, allowing cattle to reach production weight faster. By shortening the production cycle, farmers effectively lower the window for methane emissions while simultaneously boosting their own bottom line.
Genesis Claims Top Sustainability Honor for Algae-Based Agriculture
At just 20 cents per animal daily, a new microalgae supplement is challenging the economics of sustainable farming in Australia. Genesis, the Melbourne-based company behind the innovation, secured the Agriculture & Environment category at The Australian Financial Review Sustainability Leaders 2026 Awards for its practical approach to climate-conscious productivity.
CEO Eric Chen views the award as a pivotal moment for the company’s expansion into broader international markets and R&D. Co-founder Colin McGregor emphasizes that the technology’s success hinges on its economic viability rather than idealistic mandates. The firm is now scaling its research to explore further applications in carbon capture and crop productivity, maintaining a focus on delivering tangible returns for the agricultural sector.
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