Entrepreneur Alex Price founded the platform after his experience selling his digital agency, 93digital, to a debt-financed buyer exposed him to the opacity of credit structures. While the innovation economy has long benefited from robust infrastructure surrounding equity, the debt market remains notoriously difficult to track. Undiluted seeks to bridge this gap by cataloging the hundreds of lenders operating globally, each with varying appetites and terms.
Undiluted Launches to Bring Transparency to Global Growth Debt Markets
A fragmented global market for venture debt and growth credit has gained a new dedicated information hub. London-based platform Undiluted launched this week, aiming to provide founders and investors with the specialized intelligence, deal tracking, and research necessary to navigate an increasingly complex landscape of non-equity financing.
The platform currently provides news and deal coverage, with a roadmap that includes benchmarking, proprietary research, and structured data sets. Price notes that the shift in capital allocation is significant: companies are increasingly securing substantial debt facilities without recent venture capital backing. By moving away from rigid asset class labels, the platform intends to reflect how modern growth lending functions in practice, offering clarity to founders struggling to evaluate their financing options.
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