The brand is supporting the rollout with a campaign featuring the Nuyorican DJ duo Nina Sky. Filmed in Bogotá, Colombia, the creative highlights the cultural influence of neighborhood fruteros—street fruit vendors known for their vibrant carts and rhythmic presence. In the campaign, Nina Sky maneuvers these carts, reimagined as mobile DJ booths, to debut an original track titled “Coco Sí.”
Buchanan’s Targets Tropical Market with New Coconut Expression
Buchanan’s Whisky is extending its reach into the tropical spirits category with the launch of Buchanan’s Coconut. The new expression, which pairs the brand’s signature malt base with notes of creamy vanilla and toasted coconut, arrives as a permanent addition to the company’s portfolio, priced at $29.99 per 750ml bottle.
To maintain momentum throughout the autumn, Buchanan’s has partnered with the Los Angeles-based collective Pangea Sound to host a multi-city event series called Mezclao. The tour, which blends Latin music with global influences, kicks off in Los Angeles on September 24, followed by stops in Austin on October 1 and Miami on October 21. According to brand director Linda Lagos Morales, the initiative aims to keep the spontaneous energy of summer alive by fostering gatherings that resonate with the brand's core community.
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